1. Agreement to use Match Play and Processing of Data

1.1 By registering with Match Play, you agree to our processing of your personal data (including your name and contact details (where applicable)) as described in the policy. Only use Match Play if you have read the rules and agree to them.

2. How You Can Withdraw Consent

2.1 There are a number of different lawful bases upon which we may process your personal data. The relevant lawful bases we rely upon for our use of your personal data are explained below (see "How and why we use your information"). Where we seek your consent to process your personal data, you may change your mind and withdraw consent at any time by either contacting us using the 'How to Contact Us' section below or by deleting your account by accessing your account settings in the app, but that will not affect the lawfulness of any processing carried out before you withdraw your consent.

3. Important information and who we are

3.1 We are the controller of your information obtained via Match Play, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.

3.2 We have appointed a data protection officer (DPO). If you have any questions about this privacy policy, please contact them using the 'How to contact us' section below.

4. What this policy applies to

4.1 This privacy policy relates to your use of Match Play only.

5. Information we collect about you

5.1 The information we collect about you is provided to us directly by you (for further information on how we collect data please see the section 'How your information is collected' below.

5.2 Sometimes you can choose if you want to give us your information and let us use it. Where that is the case we will tell you and give you the choice before you give the information to us. We will also tell you whether declining to share the information will have any effect on your use of the app or our services.

5.3 Registration is mandatory in order to use the app. From your registration we will collect and use the following information about you:

• your name, and contact information, including email address and mobile number
• the golf club you are a member of
• your account details, such as username and password
• your handicap
• your golf story

5.4 In addition we will retain the messages you send in Match Play for the time you have an account with us. On deletion of your account, this content will also be deleted.

6. Marketing and Communications Data

6.1 Includes:

• your preferences in receiving marketing from us and our third parties and your communication preferences
• your contact history (contact between you and us, and between you and other users)
• details of any information, feedback or other matters you give to us by phone, email, post or via social media

7. How your information is collected

7.1 Information you provide when you register to use the app. In order to register to use the app, you will need to provide us with your name, phone number, and email address.

7.2 Each time you visit our app we will automatically collect personal data including Device Data and Usage Data. We collect this data using cookies and other similar technologies. Please see our Cookie Policy for further details.

8. Information we receive from other sources including third parties

8.1 We will receive personal data about you from various third parties as set out below:

• Device Data from the following parties: analytics providers such as Google based outside the UK and Firebase based outside the UK.
• Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.
• Identity, Contact, and Communications Data from other users when they interact with you or if they report you to us.

9. How and why we use your information

9.1 Under data protection law, we can only use your information if we have a proper reason, eg:

• Where you have given consent
• To comply with our legal and regulatory obligations
• For the performance of a contract with you or to take steps at your request before entering into a contract
• For our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see 'How to contact us' below).

9.2 Note that the particular lawful basis on which we process your personal data will depend on the specific purpose for which we are using your data.

10. What we use your information for

10.1 Necessary to perform our contract with you / provide our service to you. We use your information to maintain your account and your profile.

10.2 Conducting checks to identify you and verify your identity or otherwise to help prevent and detect fraud against you or us

10.3 Depending on the circumstances to comply with our legal and regulatory obligations or for our legitimate interests in order to minimise the risk of account or identity theft or fraud that could be damaging for you, a third party or us and to help keep our users safe.

10.4 Depending on the circumstances, to comply with our legal and regulatory obligations or in other cases, for our legitimate interests, i.e. to protect our business, interests and rights in the event we need to enforce legal rights or defend or undertake legal proceedings.

10.5 To the extent we need to process special categories of personal data to enforce legal rights or defend or undertake legal proceedings, we do so on the condition it is necessary for the establishment, exercise or defence of legal claims.

10.6 Communications with you not related to marketing, including about changes to our terms or policies or changes to the app or service or other important notices or information

10.7 Depending on the circumstances, where necessary to perform our contract with you or for our legitimate interests, i.e. to provide the best service to you and to ensure you are aware of changes that affect you when using our app or service.

10.8 To help you connect with other users by matching you with other users.

10.9 To perform our contract with you/provide our service to you. We use your information to make your profile viewable to other users and recommend other users to you and vice versa.

10.10 Protect the security of systems and data used to provide the app and its services

10.11 To comply with our legal and regulatory obligations.

10.12 We may also use your information to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, i.e. to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us.

10.13 Operational reasons, such as improving our services on the app and providing new features and services to you

10.14 For our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you.

10.15 Statistical analysis to help us understand our users

10.16 For our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you.

10.17 Depending on the circumstances, to perform our contract with you or to comply with our legal and regulatory obligations or where neither of the above apply, for our legitimate interests, i.e., making sure we can keep in touch with our users.

10.18 Disclosures and other activities necessary to comply with legal and regulatory obligations, eg to record and demonstrate evidence of your consent to our use of your information where relevant

10.19 To comply with our legal and regulatory obligations.

10.20 To market our services to you.

10.21 For our legitimate interests, i.e. to promote our app to existing and former users. See 'Marketing' below for further information.

11. Marketing

11.1 We will use your information to send you updates (by email or text message) about our app, including exclusive offers, updates or new services.

11.2 We have a legitimate interest in using your information for marketing purposes (see above 'How and why we use your information'). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.

11.3 You have the right to opt out of receiving marketing communications at any time by:

• Contacting us using the details in the 'How to contact us' section
• Using the 'unsubscribe' link in emails

11.4 We will always treat your information with the utmost respect and never sell or share it with other organisations for marketing purposes.

11.5 For more information on your right to object at any time to your information being used for marketing purposes, see 'Your rights' below.

12. Who we share your information with

12.1 We routinely share your information with:

• Other users when you disclose information on the service (including your public profile).
• Service providers we use to help us run our business or provide the services or functionalities in the app, such as data hosting and maintenance, analytics, payment processing, ID verification, marketing, and advertising.
• Apple or Google Stores

We only allow the companies referred to above to handle your information if we are satisfied they take appropriate measures to protect your information. We also impose contractual obligations on service providers to ensure they can only use your information to provide services to us and to you.

12.2 We or the third parties mentioned above occasionally also need to share your information with:

• Our or their external auditors—the recipient of the information will be bound by confidentiality obligations.
• Our or their professional advisors (such as lawyers and other advisors)—the recipient of the information will be bound by confidentiality obligations.
• Law enforcement agencies, courts or tribunals, and regulatory bodies to comply with legal and regulatory obligations.

12.3 Other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering, or in the event of our insolvency - usually, information will be anonymised, but this may not always be possible.

The recipient of any of your information will be bound by confidentiality obligations.

If you would like more information about who we share your information with and why, please contact us (see 'How to contact us' below).

13. How long your information will be kept

13.1 Different retention periods apply for different types of your information. We only keep your personal information for as long as we need it for either a legitimate business purpose or as permitted by applicable law. In some circumstances you can ask us to delete your data: see 'Your rights' below for further information.

14. How to Request Deletion of Your Data

14.1 If you choose to delete your account, you may do so at any time through the 'edit profile' settings within the app. Upon initiating account deletion, the following terms apply:

15. Data Retention During Deletion Process

15.1 Once a deletion request is submitted, your account will be scheduled for deletion and permanently removed from our systems within 30 days, unless otherwise required by law. During this period, your data will no longer be accessible or used for any purpose.

16. Immediate Effects of Deletion

16.1 Upon deletion, your profile, settings, and associated data, including any content shared within the app, will be permanently erased.

16.2 Any matches, interactions, or messages exchanged with other users may remain visible to them but will be anonymized, as applicable.

17. Backup and Legal Compliance

17.1 Some data may be retained in backups or logs for a limited period (up to 90 days) to comply with legal requirements, prevent fraud, or resolve disputes.

17.2 Any retained data will be securely stored and deleted once no longer required.

18. Third-Party Services

18.1 If you used third-party logins (e.g., Meta, Google) or connected accounts, we recommend reviewing and updating permissions within those platforms as account deletion on our app does not automatically revoke such permissions.

19. Reactivation Policy

19.1 Once the deletion process is completed, your account and data cannot be recovered. You may create a new account but will not have access to any previous data or settings.

19.2 For assistance with account deletion or if you encounter any issues during the process, please contact our support team at info@match-play.co.uk

20. Your rights

20.1 You generally have the following rights, which you can usually exercise free of charge:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

• if you want us to establish the data's accuracy;
• where our use of the data is unlawful but you do not want us to erase it;
• where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
• you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

You also have the right to ask us not to continue to process your personal data for marketing purposes.

21. Keeping your information secure

21.1 We have appropriate security measures to prevent your information from being accidentally lost, or used or accessed unlawfully. We limit access to your information to those who have a genuine business need to access it.

21.2 We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

22. How to complain

22.1 Please contact us if you have any queries or concerns about our use of your information (see below 'How to contact us'). We hope we will be able to resolve any issues you may have.

22.2 You also have the right to lodge a complaint with the Information Commissioner in the UK.

The Information Commissioner can be contacted using the details at https://ico.org.uk/make-a-complaint or telephone: 0303 123 1113.

23. Changes to this privacy policy

23.1 We may change this privacy policy from time to time. When we make significant changes we will take steps to inform you, for example via the app or by other means, such as email.

24. How to contact us

24.1 You can contact us and/or our Data Protection Officer by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.

24.2 Our Data Protection Officer's contact details: